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Virgin Media sign new sponsorship deal with Southampton

:Headline: Virgin Media sign new sponsorship deal with Southampton:
The two parties have agreed a new three-year partnership.
Sports Mole

Virgin Media have agreed a new three-year partnership with Southampton, but they will no longer be the main shirt sponsors.

The broadband, TV and mobile provider has been front and centre of the Premier League side's shirts since 2016 and from next season will be sleeve sponsors for the first team, Under-23s and Under-18s.

Virgin Media will no longer be Southampton's main shirt sponsor, although the new agreement does see them become the first ever main shirt sponsor of Southampton's Women's team.

Southampton's commercial director David Thomas said: "Over the past three years Virgin Media have consistently demonstrated a desire to challenge the conventions of traditional sports sponsorship by supporting our first team and rewarding our fans in new, exciting and innovative ways.

"As such, they are true partners of the club and we're delighted to be extending our relationship for a further three years and expanding their support with more of our teams."

Virgin Media will continue their 'Super Saints' campaign to reward supporters, while they will use the sponsorship of the women's team to help raise awareness about the side through a range of initiatives.

Marieanne Spacey-Cale, Southampton's head of girls' and women's football, said: "It's fantastic that such a prestigious brand as Virgin Media has decided to make this commitment to the Women's team." body check tags ::

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2Leicester CityLeicester37264774334182
3Ipswich TownIpswich38249580493181
4Southampton36227773472673
5West Bromwich AlbionWest Brom381991059362366
6Norwich CityNorwich381871369541561
7Hull City371610115346758
8Coventry CityCoventry3715121059431657
9Preston North EndPreston37168134954-556
10Middlesbrough38166165352154
11Cardiff CityCardiff38165174351-853
12Sunderland38146184845348
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14Bristol City38138174245-347
15Swansea CitySwansea381210164858-1046
16Millwall381110173650-1443
17Blackburn RoversBlackburn38119185164-1342
18Plymouth ArgylePlymouth381011175462-841
19Stoke CityStoke38118193553-1841
20Queens Park RangersQPR381010183650-1440
21Birmingham CityBirmingham38109194259-1739
22Huddersfield TownHuddersfield38815154261-1939
23Sheffield WednesdaySheff Weds38115223061-3138
24Rotherham UnitedRotherham38311243077-4720
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