Seattle Seahawks cornerback Richard Sherman has said that he is "enjoying" the learning process that comes with increased media attention.

Sherman made headlines after his side's NFC championship win over the San Francisco 49ers earlier this month by proclaiming that he was the best cornerback in the game and describing 49ers receiver Michael Crabtree as "mediocre".

The 25-year-old admitted that he found the reaction to his rant "mind-boggling", but believes that it has helped the team ahead of Sunday's Super Bowl.

"I definitely think it helped. Everybody getting the chance to see the craziness, the tons of media in our press conferences. Things like that definitely can help us get ready and get focused now that we're here this week," Sherman told reporters.

"I'm enjoying it, man. You're constantly learning and growing as a person, learning about how the world works and how what you say and do affects people and affects kids, especially. It's fun to learn new things about people, the bad, the good, and to have that open dialogue.

"I think you're always cognizant as a football player that what you say is going to get attention. Especially in today's world, where everybody's looking for a story. But in the end, it's all going to come down to who plays the best football on Sunday."

The Seahawks will face the Denver Broncos on Sunday in a match that is being touted as the coldest Super Bowl in history.