Sports fanatic Conrad Readman has died of a suspected heart attack after falling ill during Great Britain's Victoria Pendleton's and men's team pursuit victories on Friday.
The 49-year-old, who spent months hunting down tickets for every day of the two-week Games, was discovered in the toilets at the velodrome on Friday night.
Readman, a chartered accountant, saw up to three events a day, including the Opening Ceremony, which was broadcast to the world from the Olympic Stadium just under a fortnight ago.
It is understood that the Olympics fan from Colchester passed away while Pendleton clinched gold in the women's Keirin.