Big Brother icon Alison Hammond has appealed to Netflix to revive the seminal reality series in the UK.
The show ran on Channel 4 from 2000 to 2010 before transferring to Channel 5 in 2011, where it lasted until 2018 before a new programming director swung the axe.
At the time of the cancellation the series was averaging around 1 million viewers - a large proportion of which were from the 16-34 age range coveted by advertisers.
Hammond appeared on the show in 2002 and despite being evicted second, went on to forge a successful presenting career with This Morning, and still champions the programme that gave her a break.
"They should [revive it]," Hammond told Metro. "You know what, I don't actually understand why they stopped it. I don't know what the issue was.
"I felt like so many people was watching it! I don't think them ratings are right. I really don't. I just think... hey maybe Netflix will buy it! You never know."
Recent reports suggested that the celebrity version of the series could be revived on Channel 4 but the network moved quickly to deny the rumours, keeping the show in limbo for the foreseeable future.