Normal People star Paul Mescal has joked that his character Connell's iconic chain is becoming more popular than him.
The 24-year-old has been thrust into the limelight in the last few weeks due to the release of the Irish teen drama, which has now been requested more than 28 million times on BBC iPlayer.
Throughout the show, Connell is always seen wearing a simple silver chain - and fans are so taken with it that the chain now has its own Instagram account, which has racked up almost 100,000 followers.
Asked about the popularity of the chain, Mescal told Nick Grimshaw on Radio 1: "It's slightly terrifying. I'd be slightly embarrassed if the chain account took over my follower count. But it's probably going to happen at some time so I better just reconcile that fact, that the chain will always be more popular than I am.
"It was a couple of days after the show aired I saw like a little page started somewhere and now it's like this beast that's growing legs. I think it's just so funny because... it's a chain.
"I'm not going to abuse anybody who thinks chains are sexy but I wore chains and necklaces before and I definitely didn't get the attention that this chain is getting.
"So hopefully we're doing a good thing for chains all around the world and we'll see them getting the correct respect that they deserve. We've been sleeping on chains far too long in my opinion."
Twitter have also joined the chain bandwagon by introducing a new emoji, visible when posting the hashtag #ConnellsChain.
