Doctor Alex George has been appointed by Prime Minister Boris Johnson as the government's new youth mental health ambassador.

The 30-year-old launched a campaign to improve mental health awareness in schools last summer following the loss of his teenage brother Llyr to suicide.

In his role, George will advise the government on children's mental health issues and help shape policy in the area for young people at schools, colleges and universities.

"Children and young people have heroically adapted to save lives and protect our NHS," said Johnson.

"This has understandably had a huge impact on their mental health, so I want to shine a spotlight on this vital issue ahead of their return to school.

"I'm delighted that Dr. Alex George will be working with us as we do everything in our power to improve people's mental wellbeing."

George said: "The last year has been unimaginably difficult for all of us, but particularly for young people who have sacrificed so much.

"I am honoured to be appointed for this role where I'll be working closely with government to make mental health an absolute priority and hope to have a positive impact on the lives of young people and their education for good.

"Right now young people need a voice in government, and I hope that through this role I can advocate for meaningful change in this area."

George, a former participant on Love Island, has amassed a social media following of millions over the last year while working as an A&E doctor treating coronavirus patients.