ITV is reportedly hoping to convince Claudia Winkleman to host a new primetime show for the network.
The presenter is in high demand at the moment, hosting two big shows for the BBC - The Traitors and Strictly Come Dancing - as well as Channel 4's acclaimed The Piano.
According to The Sun, ITV is keen to have more female hosts front and centre during Saturday primetime and is prepared to offer Winkleman an as-yet unidentified show for a fee of at least £500,000.
"ITV very much see Claudia as the presenter of the moment," a source told the newspaper. "She's smart, fun, witty, hard-working and is so sharp she's considered a safe pair of hands when it comes to live TV.
"That means she could pretty much tackle any project bosses could throw at her, and it might offer her the next step up in her stellar career.
"There's no suggestion that Claudia is about to quit Strictly, or that the BBC are concerned about her quitting the corporation entirely.
"But she has been exploring more avenues recently, guest hosting on Ant and Dec's Saturday Night Takeaway on ITV and The Piano for Channel 4.
"And since The Traitors became such a huge hit, everyone has been after a piece of Claudia. It's just that an ITV show is seen as a natural move for her.
"But they'll need to offer her a deal that will make it attractive enough as she is believed to earn at least £150,000 to front Strictly with Tess and is likely to get more for doing the solo presenting job on The Traitors.
"Together with The Piano, much of her year is already taken up with filming big shows."
In December Winkleman announced that she will be stepping down as host of her Saturday Radio 2 show from March in order to free up her time.
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