Phillip Schofield's boxed wine brand dropped

By Neil Wilkes, Editor-in-chief | 31 May 2023

Wine company Be In Rome says it has "no further plans" to collaborate with beleaguered Phillip Schofield on future branded products.

Phillip Schofield's branded wine collection has been discontinued, it has been confirmed.

The 61-year-old remains at the centre of a media storm after admitting to having an affair with a much younger colleague on This Morning several years ago - then lying about it to his bosses.

Schofield has quit the daytime show after 21 years but is now starting to lose his non-ITV partnerships too, including a tie-up with sustainable wine company Be In Rome.

The range of bag-in-a-box wines launched three years ago but lost Waitrose distribution last year amid poor customer reviews.

A Be In Rome spokesperson said: "We have worked with Phillip Schofield on his range of Italian craft wines for three years and this collaboration has drawn to a natural conclusion.

"There are no further plans to continue filling the Schofield range for future orders."

Schofield has also been dropped as a Prince's Trust ambassador following the scandal.

Media Mole Low-Price Offer: Get Sky Entertainment, Sky Stream & Netflix for just £19 a month + £0 upfront fee for 18 months!
Prices may change during this period. Ends 23rd May 2024