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Ivan Gazidis: 'Pride more important than winning Champions League for Arsenal'

:Headline: Ivan Gazidis: 'Pride more important than winning Champions League for Arsenal': ID:219864: from db_amp
Arsenal chief executive Ivan Gazidis believes that it is more important for fans to feel "proud" of their club than winning the Champions League.

Arsenal are more focused on making their fans proud than striving to win the Champions League, according to Gunners chief executive Ivan Gazidis.

Under Arsene Wenger, the North London club reached the 2006 final but have now been knocked out in the round of 16 for five successive seasons.

Gazidis told a Kick It Out conference: "When we talk about the destination, it's not winning a Champions League, it's making fans proud. It's about making the people at the football club proud of what we do and how we do it."

Arsenal, who failed to win a trophy for nine years until until last year's FA Cup, are currently third in the Premier League table.

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Premier League Table
TeamPWDLFAGDPTS
1Liverpool1210112481631
2Manchester CityMan City127232217523
3Chelsea126422314922
4Arsenal126422112922
5Brighton & Hove AlbionBrighton126422116522
6Tottenham HotspurSpurs1261527131419
7Nottingham ForestNott'm Forest125431513219
8Aston Villa125431919019
9Newcastle UnitedNewcastle115331311218
10Fulham125341717018
11Brentford125252222017
12Manchester UnitedMan Utd124441313016
13Bournemouth124351617-115
14West Ham UnitedWest Ham113351319-612
15Everton122551017-711
16Leicester CityLeicester122461523-810
17Wolverhampton WanderersWolves122372028-89
18Ipswich TownIpswich121651323-109
19Crystal Palace121561017-78
20Southampton121110924-154
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