The 24-year-old has been in excellent form for his Championship club during the 2020-21 campaign, scoring 25 times in 33 appearances in the second tier of English football.
A number of teams, including Arsenal and West Ham United, are said to be keeping a close eye on the former Newcastle United attacker ahead of the summer market.
According to football.london, should Brentford fail to earn promotion to the Premier League for next season then they will more than likely have to sell their leading scorer.
The report claims that the Bees would demand a fee in the region of £30m for a player who netted 49 times in 94 appearances for Peterborough United before joining Thomas Frank's team.
Arsenal are said to be in the market for a new centre-forward amid suggestions that Alexandre Lacazette could move on in the coming months.