Barcelona have reportedly made Juventus striker Paulo Dybala their main transfer target for the summer.
The 22-year-old joined the Old Lady from Palermo for £25m in the summer.
Since then, Dybala's stock has risen even higher thanks to his return of 12 goals from 20 Serie A outings.
According to Sport, such form has alerted Barca, who recently sent technical secretary Robert Fernandez to begin negotiations with the Italian club.
In a recent interview Dybala expressed his desire to one day play alongside fellow Argentine and current Barca talisman Lionel Messi.