Bournemouth have reportedly approached Birmingham City with another bid for winger Demarai Gray.

The Cherries are said to have made five attempts to sign the 18-year-old during the January transfer window, with the Blues turning down all bids.

Gray's form for the Midlands outfit last season reportedly attracted interest from Premier League sides Liverpool, Tottenham Hotspur, Arsenal and Manchester United.

Bournemouth boss Eddie Howe, who is said to be a long-term admirer of the England youth international, is looking to strengthen his squad as he prepares the South Coast club for their debut season in the top flight.

According to Football League World, Bournemouth have made another bid for Gray, who has one year remaining on his current deal at St Andrew's.

Gray scored six goals in 41 Championship appearances for Birmingham last term.