PSV Eindhoven winger Hirving Lozano has reportedly emerged as a transfer target for Napoli.

Lozano has enjoyed an excellent first half of the campaign, with 13 goals and seven assists coming from 23 outings in Eredivisie and the Champions League, while the Mexico international is on a long-term deal at the Dutch giants.

However, that has not prevented a number of top European clubs from showing an interest in the 23-year-old, with Chelsea said to be keen on securing a deal during the January transfer window.

According to Gazzetta dello Sport, Napoli have joined the race for Lozano, although the Serie A side are currently not prepared to meet the player's asking price.

Lozano allegedly has a price-tag of €50m (£44.91m), but Napoli are only said to be willing to pay €35m (£31.44m) in the summer window.