AC Milan and Skrill signed for the first time a four-year partnership and although this alliance had been sealed weeks ago, the details of the deal were revealed in May 2020. In spite the fact that the coronavirus pandemic has totally altered the sports scenery, both are optimistic that the future of the sport will still be bright.
In this deal, Skrill and this successful Italian football club are concentrating on supporting the local community. Additionally, this digital wallet has become the official global payment partner of the club. This cooperation will activate once the various measures in response to COVID-19 are lifted in Europe. As for Skrill, the partnership with the football team is not the first one because the company signed several agreements and has also supported football as well as other sports.
Skrill an Awarded Payment Option
Skrill is an online payment solution established in 2001 in London and it was the first company to obtain an electronic money licence. Previously called Moneybookers, this banking option changed the name to Skrill in September 2011.
In fact, Skrill is the short form of the slang word "skrilla" meaning money. This payment system is among the top digital wallets in the world launched by Paysafe Group and is available in the majority of countries around the world. Reputed to provide easy gambling transactions in a shorter time, Skrill allows players to access Paysafecard casinos with online slots and gamble with more than 30 currencies. Aside from AC Milan, this digital wallet provider signed sponsorship deals with other soccer teams.
For example, since 2018 Skrill has teamed with the Los Angeles-based LA10 Football Club. Moreover, this global leader in digital wallets and mobile payments also cemented an alliance with F5WC in 2018. In their cooperation the company's logo has featured on pitch-side and team shirts throughout the stages of the competition.
About AC Milan
AC Milan or Associazione Calcio Milan (Milan Football Association) is a professional football club created in Milan, Italy in 1899. This club is the biggest in Italia and won the FIFA Club World Cup in 2007. The club has already signed more than 26 agreements including Skrill's deal. As stated by Casper Stylsvig, AC Milan's Chief Revenue Officer, the club was very pleased to welcome Skrill to their growing family of partners.
Also, Milan looked forward to promoting this leading digital option offering to millions of fans and followers of this club. Casper Stylsvig added that Milan and Skrill shared collaborations since both were driven by outcomes, goals, and ambition. Working with the world-renowned brands such Skrill was an integral part of AC Milan's strategy to achieve its objectives, as still reported by Chief Revenue Officer of this best supported club in Italy.
Details of the Deal
Skrill branding has already appeared in the San Siro stadium on several occasions since February. As this global provider of payment solutions has a good reputation among its customers, this partnership is an opportunity to expand the team's fan base and followers around the world. In return, Skrill has become the official payments partner for AC Milan merchandise sales and a live payment method on this team's international online store that serves fans all over the world.
Apart from that, this collaboration also means that this payment option's branding will be displayed at all Milan home matches. In addition, Skrill trademark will be promoted on an ongoing basis across this football club's websites, online channels, popular social media channels, and official App. The partnership also signifies that this reputed e-wallet has been integrated into Vivaticket allowing the fans to use this payment solution when purchasing tickets as well as AC Milan's kits.
According to Lorenzo Pellegrino, a Skrill CEO and an Italian national, seeing his home country and the world destroyed by the coronavirus had been heart-breaking. Therefore, the firm refocused its efforts on supporting the local community by dropping the fees on Skrill money transfer service for anyone who wanted to send money in Italy from outside of the country.
Pellegrino hoped that football was going to make some sort of come back soon and the company felt that the timing was right to talk openly about its deep support of the Club. Skrill was absolutely pleased to be AC Milan's new payment partner and would continue to seek ways to add value to the Club's payment ecosystem, added this Skrill CEO.