Ross McCormack has insisted that his £11m price tag does not put him "under pressure" to score goals at Fulham.
The Scotland international, who scored 28 goals last season, completed his move to the Cottagers from Leeds United last week.
The 27-year-old told Sky Sports News: "There is no pressure on me, the only pressure is to score goals, the price tag is irrelevant. You are only worth what someone is willing to pay for you. I will try my best and hopefully that will be good enough.
"It's a different team and a different city but I will still be playing football and hopefully it will be a successful season."
McCormack made his debut for Fulham in their pre-season friendly win over Motherwell yesterday.