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Liverpool CEO Peter Moore: 'Winning title the barometer of success'

:Headline: Liverpool CEO Peter Moore: 'Winning title the barometer of success': ID:375062: from db_amp
A sixth European Cup was secured in June, less than a month after Liverpool were narrowly pipped by Manchester City to the Premier League by a point.

Liverpool chief executive Peter Moore believes adding a long-awaited league title to their Champions League triumph is the "barometer of success" by which the club is judged.

A sixth European Cup was secured in June, less than a month after the Reds were narrowly pipped by Manchester City to the Premier League by a point despite a tally which would have guaranteed top spot in 25 of the last 27 seasons.

The league resumes on Saturday with Jurgen Klopp's side – in possession of the only 100 per cent record in England's top four divisions – eight points clear of City and set for another title challenge.

"I think that is what our fans want," Moore exclusively told the PA news agency.

"We were so close last year, 97 points, and in any other year we would have won it.

"But the club goes on and I think that (a league title), for many of our fans, would sit alongside our Champions League triumph as the barometer of success.

"As a club off the pitch we have a set of visions, missions and values and at the top of that sits supporting the team to 'win trophies'.

"Two words, because ultimately that is what our fans want and that is what we need to deliver."

City have been the domestic benchmark for their rivals, with four Premier League titles, four League Cups and two FA Cups since 2011.

However, Moore insists Liverpool are following their own path.

"We feel good about the club in its entirety and we don't compare ourselves with any other football club," he added.

"It is a virtuous cycle and that is the modern business model for high-performing football clubs: invest, invest, invest for success.

"Yes, we had that headline, £125million, but all of that money, by the time we had announced that, had been reinvested in players like Virgil Van Dijk, Alisson Becker, Naby Keita and Fabinho. But the club is in fine shape financially.

"I think, as you saw from Jurgen's comments, he has the squad he likes and we have locked this squad up on long-term contracts, which is important.

"He has built the chemistry and these players are content, motivated and excited to win – not just for Jurgen and the coaching staff but for the people of Liverpool and broader global fanbase."

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