Bournemouth have reportedly placed a £25m price-tag on Ryan Fraser in a bid to fend off interest in the winger.
Fraser has just enjoyed the best season of his career, in which he contributed seven goals and 14 assists, but the Scotland international's future is up in the air due to having one year left on his contract.
Bournemouth are keen to keep hold of the 25-year-old, although the player is assessing his options as he attracts attention from the likes of Arsenal and Manchester United.
According to the Daily Mail, the Cherries will request £25m if the Gunners or Red Devils opt to make a formal bid for the wideman in the coming weeks.
The report adds that Bournemouth are still contemplating whether to cash in on the player given his importance to the team during the last campaign.
However, there is said to be an acknowledgement that it may be more difficult to replace Fraser in 12 months time should he not pen a new deal at the Vitality Stadium.