The 24-year-old has evolved into one of the world's best players under the management of Pep Guardiola, scoring a personal best of 25 goals in 51 appearances last season.
Moreover, Sterling is fast becoming one of world football's most recognisable personas as a result of his strong public stance against racial discrimination in the game, of which he is a primary victim.
According to The Telegraph, Sterling will join the very top tier of commercial earners among elite footballers by featuring alongside Messi and Pogba in Pepsi's new advert.
The Englishman, who starred for his country once again against Kosovo, has scored eight goals for club and country this season - a total eclipsed only by Paco Alcacer.
Sterling has also reportedly been approached over a personal endorsement to become the new face of Nike Air Jordan football boots in a deal worth £100m. body check tags ::