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Thursday, February 20
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F1 defends pay TV deals' shrinking audiences

:Headline: F1 defends pay TV deals' shrinking audiences: ID:387277: from db_amp
It is an "oversimplification" to say that Formula 1 is suffering because of the move away from free-to-air television.
By | 26d

It is an "oversimplification" to say that Formula 1 is suffering because of the move away from free-to-air television.

That is the view of the sport's director of media rights Ian Holmes, off the back of reports that in Britain alone, Sky's exclusive live rights have cost Britain 8.6 million TV viewers.

Writing in the Independent, F1 business journalist Christian Sylt said the pay deals boost Liberty Media's coffers "but has driven fans away from the sport".

Indeed, while F1 has just extended the Canal Plus pay TV deal in France, Alain Prost said just days ago: "We used to have 8 million fans in France watching TF1, but now that it is on Canal Plus it is 750,000."

F1 media rights director Ian Holmes acknowledged that pay TV deals mean audience numbers go down.

"That said, it is a bit of an oversimplification," he said.

"Firstly, there are always commercial elements to be considered, but equally as important is to look at who the viewers are, what the demographics are, and therefore who you're addressing."

Holmes also said pay TV broadcasters usually offer "far more in depth coverage".

"I think it would be fair to say that in the likes of Sky and Canal Plus they have and continue to strive to improve the overall standard of F1 coverage, bringing to the fan far more than ever existed in the past," he added.

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2Manchester CityMan City26173667293854
3Leicester CityLeicester26155654262850
4Chelsea2612594336741
5Tottenham HotspurSpurs2611784334940
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13Newcastle UnitedNewcastle2687112440-1631
14Crystal Palace2679102332-930
15Brighton & Hove AlbionBrighton2669113138-727
16Bournemouth2675142640-1426
17Aston Villa2674153450-1625
18West Ham UnitedWest Ham2666143045-1524
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Premier League Table
TeamPWDLFAGDPTS
1Liverpool26251061154676
2Manchester CityMan City26173667293854
3Leicester CityLeicester26155654262850
4Chelsea2612594336741
5Tottenham HotspurSpurs2611784334940
6Sheffield UnitedSheff Utd2610972824439
7Manchester UnitedMan Utd2610883829938
8Wolverhampton WanderersWolves2681263532336
9Everton26106103438-436
10Arsenal2671363634234
11Burnley26104123039-934
12Southampton2694133248-1631
13Newcastle UnitedNewcastle2687112440-1631
14Crystal Palace2679102332-930
15Brighton & Hove AlbionBrighton2669113138-727
16Bournemouth2675142640-1426
17Aston Villa2674153450-1625
18West Ham UnitedWest Ham2666143045-1524
19Watford2659122440-1624
20Norwich CityNorwich2646162448-2418
Scroll for more - Tap for full version
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