Aston Villa have confirmed that online betting firm Dafabet has become the club's main sponsor for the 2013-14 campaign.
The Premier League outfit, who narrowly escaped relegation, have secured a two-year deal, which includes certain funds going towards the club's chosen charity.
Chief executive Paul Faulkner said: "We're pleased to announce our partnership with Dafabet. This will be a good and positive partnership for the club and crucially for us, during negotiations, Dafabet displayed a strong willingness to work with us in our continued support for Acorns."
The Asian website will replace Genting on the front of Villa's shirts.
