Bournemouth's club photographer Mick Cunningham passed away following the team's Premier League match against Stoke City on Saturday.
Mr Cunningham, who was a lifelong supporter of the coastal club, fell ill while photographing the Cherries' 2-1 defeat to the Potters at the Britannia Stadium.
After hearing the news, Bournemouth manager Eddie Howe said in a statement via the club's official website: "It is very sad news. Mick's loss was so sudden and he will be greatly missed. On behalf of everyone at AFC Bournemouth, I would like to send our condolences to his family.
"When I was coming through the ranks, Mick was always there watching games and supporting us from the centre of excellence to the first team. He was a friendly face and a really genuine guy who would show a genuine interest in everybody.
"He gave everything to our football club. People like that are so important at because they make you feel comfortable and appreciated. Mick had an incredible work ethic and dedication to his job, and he always did it with a smile on his face. It is such sad news."
Mr Cunningham spent almost 20 years working in various roles for the club.
