Jamie Vardy was the most abused England player at Euro 2016 via social media, according to new research.

The data from analytics company Brandwatch revealed 9,881 instances of "discriminatory abuse" towards the England squad during the tournament, with 1,394 messages aimed at Leicester City frontman Vardy.

Then-England manager Roy Hodgson received the most abuse online, with 1,869 messages, while Dele Alli (1,050) and Wayne Rooney (998) also came under fire.

The messages included slurs against players' race, sexual orientation and age, while 2% of all messages were Islamophobic in nature.

"The figures recorded during Euro 2016 again confirm that the volume of abuse is completely unacceptable," said Roisin Wood, director of the Kick It Out organisation.

"Approximately 22,000 instances of 'direct discriminatory abuse' during the tournament speaks for itself.

"There needs to be collective action from football authorities, the police and the social media platforms, so that everyone in the game - from supporters right up to players and managers - know the consequences of posting discrimination and the impact it can have on victims."

Abuse at the tournament peaked during the England vs. Wales game on June 16, when there were approximately 8.5 abusive messages per minute.