AFL players Dane Swan and Travis Cloke have allegedly had explicit photos and videos leaked to the media.

The Collingwood players were branded "idiots" by club president Eddie McGuire after the magazine Women's Day published censored versions of pictures that the duo sent to women on Instagram.

Swan, who is in an eight-year relationship, is shown in full-frontal images and is depicted "performing a sex act" in a video seen by the publication. Cloke, meanwhile, is apparently pictured flaunting his genitals in photos and a clip sent to a woman who chose to remain anonymous.

"It would seem that somebody's sucked these idiots into sending out photos and as a result they've got them and sold them to the media," McGuire told the Triple M radio station. "Apparently they were offering them up to the TV stations, who passed."

The players could now face sanctions from the AFL if they are found guilty of contravening the league's social media policy.