Olympic gold medallist Jessica Ennis has made more money out of the London 2012 Games than her fellow Olympians.

The 26-year-old, who became the face of the Games this summer, has been at the centre of sponsorship deals and media engagements since she won gold in the heptathlete event.

Director of BrandRapport Nigel Currie told The Sun: "She is highly marketable, has a great personality and proved very attractive for sponsors. She has huge potential over the next four years."

The findings, which were conducted by Currie, state that Ennis is likely to accumulate around £3.5m by next summer in sponsorship deals.