Champagne producer Moet & Chandon have announced that 17-time Grand Slam winner Roger Federer has become the company's new ambassador.
The Swiss pro has agreed to front the world-famous brand through an advertising campaign, which will be launched in March of next year.
"It's more than just an honour to be Moet & Chandon's brand ambassador, it's an invitation to be part of a very glamorous tradition," said Federer.
"Moet & Chandon has always been the champagne of international trendsetters and I'm proud to be part of a brand that is as dedicated to the pursuit of excellence as I have been throughout my career."
The 31-year-old finished the season with the Wimbledon title, which was his only Grand Slam win of the campaign.