Retired footballer Jamie Redknapp has been unveiled as the new face of Avon's fragrance range.
The 40-year-old will appear in brochures and the company's online shop advertising the Elite Gentleman and Elite Gentleman Untailored fragrances.
"I'm really excited to be working with Avon," the Daily Mail quotes Redknapp as saying.
"Men aren't able to accessorise an outfit in the same way that women can, so scent is a really important part of finishing off the look that I'm going for."
The father-of-two, who previously featured in Thomas Cook adverts alongside wife Louise, also works as a football pundit for Sky Sports.