David Beckham is poised to front a campaign for his new Bodywear underwear range for clothing chain H&M.

The recently-retired footballer has filmed a new behind-the-scenes ad for the collection, showing off his poses for the exclusive promotional photos.

The 38-year-old, who is a football ambassador for China, has been filling his time with his clothing and fragrance commitments since hanging up his boots following a five-month stint at Paris Saint-Germain.

Watch Beckham's behind-the-scenes shoot below: