SM
Eibar vs. Oviedo: 41 mins
Upcoming predictions and previews

Everton to terminate partnership with sponsor SportPesa

:Headline: Everton to terminate partnership with sponsor SportPesa: ID:389920: from db_amp
The Kenyan gaming brand has been on the club's shirts since 2017.

Everton will cut short their partnership agreement with online betting firm SportPesa.

The Kenyan gaming brand, which has been on the club's shirts since a five-year deal was struck in May 2017, has agreed to the termination of its contract at the end of the season.

A club spokesperson said: "This has been a difficult decision but one that allows us to best deliver on our commercial plan and to grasp the new opportunities now open to us.

"The club would like to thank SportPesa for all of the work that has been done together. Our partnership has seen our first team visit Africa on two occasions, as well as former players and club staff take part in numerous activations in the region.

"This has allowed us to grow our own footprint in Africa and further strengthen our special relationship with the continent."

Everton chief executive Denise Barrett-Baxendale admitted at the club's annual general meeting in January that "in an ideal world" the team would not be sponsored by a gambling company.

The close links between football and the betting industry remain firmly in the spotlight and board officials at the AGM were asked about their close association with SportPesa and how it could comfortably sit alongside the work the club's Everton in the Community scheme did around mental health issues.

Barrett-Baxendale accepted it would be preferable to have a different sponsor going forward.

"I think you raise a good point," she said. "The company that we deal with has responsible gambling and we know our sport is underpinned by gambling.

"In an ideal world moving forward we would look to have a different type of sponsor on the front of our shirts like all football clubs would, but that is a commercial decision that we make as a football club.

"SportPesa have actually been a fantastic partner to Everton Football Club in terms of the funds they have given to support Everton in the Community, but I do agree it is responsible betting.

"We can't stop people taking a choice but certainly don't want to be responsible for driving irresponsible betting."

amp_article__389920 : Database Data restored...  : 
last updated article - 2020-02-17 06:38:42:
html db last update - 2020-02-17 06:38:42 :

ex - 7200 : read : read cache amp html

Click here for more stories about Denise Barrett-Baxendale

Click here for more stories about Everton

Share this article now:
Recommended Next on SM
Premier League Table
TeamPWDLFAGDPTS
CManchester CityMan City38287396346291
2Arsenal38285591296289
3Liverpool382410486414582
4Aston Villa382081076611568
5Tottenham HotspurSpurs382061274611366
6Chelsea381891177631463
7Newcastle UnitedNewcastle381861485622360
8Manchester UnitedMan Utd38186145758-160
9West Ham UnitedWest Ham381410146074-1452
10Crystal Palace381310155758-149
11Brighton & Hove AlbionBrighton381212145562-748
12Bournemouth38139165467-1348
13Fulham38138175561-647
14Wolverhampton WanderersWolves38137185065-1546
15Everton38139164051-1140
16Brentford38109195665-939
17Nottingham ForestNott'm Forest3899204967-1832
RLuton TownLuton3868245285-3326
RBurnley3859244178-3724
RSheffield UnitedSheff Utd38372835104-6916
Scroll for more - Tap for full version


Sports Mole provides in-depth previews and predictions for every match from the biggest leagues and competitions in world football.
AL
Sign up for our FREE daily preview newsletter direct to your inbox!

Loading ...

Failed to load data.



. . . . . . . . . . . . . . .