LOCOG chairman Lord Sebastian Coe has revealed that he hopes coverage of Paralympic sport does not end with the conclusion of the Paralympic Games.
Coe, who has been full of praise for the athletes competing in the Games, also expressed his concerns at how quickly coverage shifted from the Payalympics to England's World Cup qualifier against Moldova.
"We could not have done more and we will go on to do whatever we can to go on showing people that Paralympic sport is extraordinary sport," Coe said.
"We have done it through our education programmes and the extraordinary commitment of our partners and we have worked hard on it.
"However the speed with which we reverted to back page leads for England-Moldova last night, it happened too quickly. It is maybe not a good sign."
Great Britain have surpassed their 103-medal target and currently have 116 ahead of the final evening of athletics and swimming action.