The Sacramento Kings have announced that they have agreed to a corporate sponsorship deal with Indian development company The Krrish Group.
Sacramento's managing partner Vivek Ranadive is native to the country and has expressed a desire to expand the Kings brand overseas.
The deal will see the use of advertisements during game broadcasts, inside the Sleep Train Arena and on digital platforms including the Kings' Hindi-language website.
The team says that it expects to announce more overseas partnerships in the future.
