Kell Brook's promoter Eddie Hearn is determined to secure Amir Khan for Brook's next bout in the ring.
The 25-year-old claimed a unanimous victory over Matthew Hatton on Saturday and Hearn believes that a fight with Khan is certain to bring in the cash.
"Money talks," ESPN quotes Hearn as saying. "We've sold 10,000 for Kell Brook vs. Matthew Hatton. I could sell 40,000 tickets for Kell Brook against Amir Khan. It's a pay-per-view fight.
"It's probably one of the few fights that is going to bring back pay-per-view television to British boxing. Will Amir Khan take it? I wouldn't imagine so.
"Let me tell you, Kell would absolutely destroy Amir Khan. We'll fight him. We'll fight him next, 100 percent, and make it happen outdoors with a crowd of 40,000 or 50,000."
Khan is yet to respond to any potential fight with Brook as he prepares to take on Lamont Peterson in a highly-anticipated rematch.