Great Britain's Mark Cavendish has won the men's road race at the World Road Championships in Denmark this afternoon.

An eight-man GB line-up ignored all breakaways to control the peloton over the 266km course, delivering Cavendish to the finish in ideal fashion.

Cavendish moved across the line in a bunch sprint, ahead of Australia's Matt Goss and German rider Andre Greipel.

"We had eight of the best guys in the world. It was incredible, we took it on from start to finish," said Cavendish after his victory.

"I can't believe it. We knew three years ago when this course was announced - we put a plan together to put these best guys together.

"It's been three years in the making and you just saw they rode incredibly. I'm just so proud."

The 26-year-old has become the first British rider to win the event since Tom Simpson in 1965.