Spotify chief executive Daniel Ek insists his Arsenal takeover bid is "very serious" as manager Mikel Arteta said the current owners would do anything it takes to improve their relationship with supporters.
Swedish billionaire Ek last week said he would be interested in purchasing the Premier League club, which is owned by Stan Kroenke through his Kroenke Sports and Entertainment (KSE) business.
But any potential deal looks to have been scuppered following a staunch response from the Gunners' American owners, who say they have not received any bids.
"We spoke to them (KSE) and I think it was very clear. They have shown their commitment and ambition to the football club because we all want a successful team on the pitch. It was very clear and took any doubt out of the situation.
"A lot of talks and a lot of speculation has been surrounding the situation in the last week or so, our fans raised their voices during the match against Everton.
"But now we have a very clear and very committed statement from the ownership, and I think that it (the speculation) is gone when they said what they did last night.
"They showed the commitment and the desire to take the team where we all want. I think it is very clear where we are moving forward."