Aston Villa midfielder Jack Grealish is reportedly attracting interest from three of the club's Championship rivals.

According to The Guardian, newly-relegated sides West Bromwich Albion, Swansea City and Stoke City are keen to sign the highly-rated Englishman.

Reports linking the 22-year-old away from the Midlands outfit emerged when Villa missed out on promotion to Premier League thanks to a 1-0 defeat to Fulham in the playoff final.

Villans boss Steve Bruce spoke of his determination to keep Grealish in the wake of the Wembley Stadium defeat, but the report suggests that could be "tricky".

West Brom, Swansea and Stoke have been tipped to use the parachute payments they received when they were relegated from the Premier League to bankroll bids for Grealish.