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Millie Bright urges clubs to capitalise on Women's World Cup interest

:Headline: Millie Bright urges clubs to capitalise on Women's World Cup interest: ID:370053: from db_amp
Chelsea will play their opening Women's Super League match against Tottenham at Stamford Bridge.

Millie Bright has urged clubs in the Barclays FA Women's Super League to ensure they capitalise on the surge of interest generated by the World Cup.

England's semi-final defeat by the United States in July was the most watched TV broadcast of the year so far, with nearly 12 million people in Britain tuning in.

It was another big step forward in the popularity of the women's game, but Chelsea and England defender Bright knows plenty more hard work is ahead.

"That's extra motivation now to go on and, not just with England but at club level, go on and win trophies and make the game exciting, make the performances top drawer to generate even more interest because we've got people's attention."

Last season was up and down for Chelsea, who reached the semi-finals of the Champions League and performed strongly against eventual champions Lyon but failed to qualify for the competition for the forthcoming season after only finishing third in the WSL.

Bright has high hopes for this campaign, saying: "There's obviously three trophies up for grabs for us this year so that's our aim. We want to win, we want trophies, we want to perform at the top level.

Bright is targeting silverware with Chelsea this season (John Walton/PA)

"We kind of found our rhythm towards the end of last season and our momentum. In the Lyon game, if we'd have taken a couple more of our chances it could have been us in the final.

"I think we proved ourselves, we proved our level and that we're capable of playing against the best teams and ultimately beating them.

"We just didn't get the result but I think it's important to keep the Champions League level this year even though we're not competing in it and make sure we get the qualification for next season."

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