Juventus have reportedly told Manchester City and Chelsea that they will need to break the British transfer record if they are to sign Paul Pogba.
The French international is expected to leave the Italian champions, despite suggesting that he is ignoring speculation around his future.
Paris Saint-Germain are believed to be leading the race for the midfielder after offering £60m for his services.
According to The Mirror, Juve have accepted that offer, but still hope to trigger a bidding war that could drive the price up to around £75m.
It means that Chelsea and City would need to shatter the existing British transfer record, set when Manchester United bought Angel Di Maria from Real Madrid last summer, in order to lure Pogba to the Premier League.
Pogba has reportedly yet to agree personal terms with PSG, and the 22-year-old could command a salary of around £320,000 a week should he leave the Bianconeri.