Jurgen Klopp played down suggestions Liverpool's Champions League triumph last season makes them the best team in Europe as he revealed he wants to "create more stories to remember in the future".
The Reds made up for missing out on the Premier League title by one point to Manchester City by clinching the most coveted prize in European club football by beating Tottenham in the Madrid final in June.
Klopp, though, insists Liverpool cannot dwell on their success as they prepare to begin the defence of their crown against Napoli in their Group E opener.
The England midfielder said: "Maybe, but I feel as though being at Liverpool everybody wants to beat you anyway.
"It's the same for us, we want to beat everyone we play. For us it's the same it always has been, give everything in every game we play.
"We are always hungry for more and always want to improve and feel we can do better.
"Last season was last season. We can take experience from the campaign and, if we can take that into this campaign, ultimately we feel we can still do a lot of things better and everything is possible again.
"Napoli will be tough, they are a great side, but we just have to concentrate on what we do. If we perform to the level we can then we have a good opportunity to win the game."