SM
Arsenal vs. Juventus: 2 hrs 17 mins
Upcoming predictions and previews
Collect News Data

Liverpool agree new four-year deal with shirt sponsor Standard Chartered

:Headline: Liverpool agree new four-year deal with shirt sponsor Standard Chartered:
Liverpool announce that they have agreed a new four-year deal with shirt sponsor Standard Chartered until the end of the 2026-27 season.
Sports Mole

Liverpool have announced that they have agreed a four-year extension with shirt sponsor Standard Chartered until the end of the 2026-27 season.

The British global financial services company, who replaced Carlsberg as the Reds' shirt sponsor in 2010, were due to see their contract expire at the end of the 2022-23 campaign.

Liverpool had agreed to a four-year extension with Standard Chartered back in 2018, which took effect in 2019 and saw the contract rise from £20m per year to £40m.

However, the two parties had initially struggled to come to an agreement over a new deal, which led to Liverpool reportedly seeking out new sponsors in the spring months.

Cryptocurrency firms were allegedly among those being considered by Liverpool as new front-of-shirt sponsors, but the Merseyside club will continue their partnership with Standard Chartered for another four years.

"This is a hugely significant partnership for LFC and I could not be prouder to confirm a four-year extension to our already long and successful partnership with Standard Chartered," Liverpool CEO Billy Hogan told the official Reds website.

"We have been on an incredible journey together and Standard Chartered's support has been a key driver in our most recent successes, both on and off the pitch, with their loyalty and commitment to Liverpool Football Club.

"Our partnership has been able to thrive because of our shared values and we look forward to continuing to work together to help and support our communities and supporters around the world."

Standard Chartered group chief executive Bill Winters added: "When we partnered with Liverpool FC in 2010 we could not have imagined the success of both the partnership and of the club.

"Liverpool FC has been a true partner and, as one of the world's best-known football clubs, we are proud to be associated with them. We are delighted to be continuing our partnership for the next four years and look forward to building on our already successful relationship."

Liverpool stars came together to announce the new deal in a video on social media on Thursday morning, with manager Jurgen Klopp saying: "I have some exciting news. On behalf of Liverpool FC, I'm delighted to announce that Standard Chartered Bank will be renewing their partnership as our front-of-shirt sponsor.

"It's been an incredible journey so far. On behalf of the entire club I would like to say thank you, Standard Chartered. Here's to another five years, making it 17 seasons together. Not bad."

Centre-back Virgil van Dijk added: "For 12 years now, Standard Chartered have been a vital part of the LFC Family. They've done some great work during that time."

Fellow defender Andy Robertson continued: "Since 2010 they have invested heavily in our men's and women's teams. This has helped to deliver success on and off the pitch."

The fresh agreement will reportedly see a significant increase on the current £40m-a-year terms, and Standard Chartered will also continue to sponsor and invest in the Liverpool Women's team, who earned promotion to the Women's Super League after winning the 2021–22 FA Women's Championship. body check tags ::

amp_article__490005 : Collect and Make Data not in DataBase  : 
last updated article - 2022-07-15 03:04:49:
html db last update - 2022-07-15 03:04:49 :

ex - 7200 : read : write cache and make html

Click here for more stories about Billy Hogan

Click here for more stories about Liverpool

Share this article now:
LM
Read Next:
Jurgen Klopp confirms new Liverpool contract
>


Sports Mole provides in-depth previews and predictions for every match from the biggest leagues and competitions in world football.
AL
Sign up for our FREE daily preview newsletter direct to your inbox!
Read more about Billy Hogan Bill Winters Jurgen Klopp Virgil van Dijk Andy Robertson Football Off The Pitch
Follow @SportsMole for the latest breaking news stories, and follow @sm_headlines to get every headline from Sports Mole
Recommended Next on SM
Jurgen Klopp confirms new Liverpool contract
"Arsenal have got people in mind" - When could Edu's replacement be hired?
Not again! Chelsea boss Maresca reveals new injury to James ahead of Leicester game
Manchester City planning Josko Gvardiol move?

Page options

Premier League Table
TeamPWDLFAGDPTS
1Liverpool119112161528
2Manchester CityMan City117222213923
3Chelsea115422113819
4Arsenal115421812619
5Nottingham ForestNott'm Forest115421510519
6Brighton & Hove AlbionBrighton115421915419
7Fulham115331613318
8Newcastle UnitedNewcastle115331311218
9Aston Villa115331717018
10Tottenham HotspurSpurs1151523131016
11Brentford115152222016
12Bournemouth114341515015
13Manchester UnitedMan Utd114341212015
14West Ham UnitedWest Ham113351319-612
15Leicester CityLeicester112451421-710
16Everton112451017-710
17Ipswich TownIpswich111551222-108
18Crystal Palace11146815-77
19Wolverhampton WanderersWolves111371627-116
20Southampton11119721-144
Scroll for more - Tap for full version


Sports Mole provides in-depth previews and predictions for every match from the biggest leagues and competitions in world football.
AL
Sign up for our FREE daily preview newsletter direct to your inbox!

Loading ...

Failed to load data.

history www

Preview: Everton vs. Brentford - prediction, team news, lineups

1

PE

Preview: Arsenal vs. Nott'm Forest - prediction, team news, lineups

2

PA

Preview: Hearts vs. Celtic - prediction, team news, lineups

NEW

3

PH

Survival blow: Leicester star ruled out for rest of season with horror knee injury

NEW

4

SB

Preview: Leicester vs. Chelsea - prediction, team news, lineups

5

PL

Leicester vs. Chelsea: Head-to-head record and past meetings

6

LV

Man United 'planning stunning swap deal' for Inter's prolific striker Martinez

7

MU

Cooper's attacking crisis: Leicester predicted XI against Chelsea

8

CA

Courtois, Rodrygo, Alaba updates: Real Madrid injury news vs. Leganes

9

CR

James blow, Palmer decision, Lavia to start? Chelsea predicted XI against Leicester

10

JB


. . . . . . . . . . . . . . .