Fiorentina have reportedly slapped a €100m (£85.4m) price tag on the head of in-demand striker Dusan Vlahovic ahead of the January transfer window.

The 21-year-old has caught the attention of a host of top European clubs courtesy of his prolific form for Fiorentina over the course of the year, netting 32 goals in just 41 Serie A games in 2021 - a tally only Robert Lewandowski can beat across world football.

Manchester City are understood to hold a growing interest in the forward, having failed to replace Sergio Aguero last summer, while Arsenal and Tottenham Hotspur have been keeping tabs on his progress for a number of months.

The Gunners have already seen an initial approach rejected, although recent reports suggested that they were ready to return with a £68m bid to test Fiorentina's resolve.

However, Gazzetta dello Sport claims that La Viola are now holding out for a bid of more than £85m, having seen Vlahovic establish himself among Europe's top strikers.

Juventus are also understood to be interested in the Serbia international, while Manchester United have been mentioned as possible suitors in the past too.

Vlahovic has directly contributed to 19 goals in 18 games across all competitions so far this season, scoring 17 and creating two more for his teammates.