La Liga president Javier Tebas has said that he wants to attract the world's best players and head coaches to Spain's top tier, including Liverpool and Tottenham managers Jurgen Klopp and Jose Mourinho.
Tebas has made no secret of his desire to match the financial muscle the Premier League has achieved in recent seasons and believes that Spain must possess football's top talents - both on and off the field - in order to do so.
"We always want the best. I want [Lionel] Messi in La Liga. Just as I want Jose Mourinho, Pep Guardiola, Jurgen Klopp, Cristiano [Ronaldo]... all of those would help us grow," Tebas said at the World Football Summit.
However, speculation about Messi's potential departure from Barcelona persists after he came close to leaving the club in the summer, with strong links to Manchester City, where Guardiola has recently signed a new contract.
"I remember I said [back in August] that Messi was not essential. We are working in the event that [Messi's departure] happens one day. Players are very important but they are not essential. Any league which manages itself based on what player it will add makes a mistake," Tebas continued.
"Stars can help you in certain regions but in order to be global, you need to have a good product. We have created a unique product. We have already signed our audiovisual rights for the next four seasons and in none of those contracts does it state that we will be paid less if these players leave.
"But I insist, I would like Messi to continue many years here. He is the best football player in history and my wish is for him to end his playing career in Spain."
Under the terms of Messi's contract he will have the opportunity to leave Barca on a free next summer ahead of the 2021-22 season.