With Tottenham's talismanic Harry Kane out injured for up to two months, fellow Spurs striker Fernando Llorente has a golden opportunity to make his mark for the London club.
Given a starting place away at Fulham in the Premier League on Sunday, the 33-year-old Spaniard wasted no time in finding the net – but unfortunately he found the wrong one.
Sadly for the former Athletic Bilbao and Juventus man, his own goal to give Fulham the lead was seized on by many on social media.
Arsenal fan Piers Morgan took the opportunity to sarcastically praise Llorente's "fantastic finish" off his right knee.
Former Spurs striker Gary Lineker added it "didn't take long for Llorente to show that he can score goals" in Kane's absence.
The striker's misfortune did not go down well with fantasy football managers either.
Fantasy Premier League revealed almost 70,000 brought Llorente into their teams after Kane's injury was announced.
The own goal briefly gave Llorente a negative score, lower than the absent England captain.
Llorente will be hoping he can turn things around and provide goals while Kane is unavailable, but the statistics show he has big shoes to fill.
After the Fulham game, Tottenham have to prepare for Thursday's second leg of their League Cup semi-final against Chelsea.
Spurs won the first leg at Wembley 1-0.
