Aston Villa have announced the arrival of a new partner in the form of Turkish Airlines.
The Premier League outfit have secured an undisclosed deal with the airline for the current 2013-14 campaign.
"We are delighted to have secured this deal with Turkish Airlines, especially given their strong and still growing presence in the region as well as their global reach and reputation," Villa chief executive Paul Faulkner told the club's official website.
"The partnership also underlines the appeal of Aston Villa, with our vibrant, aspirational characteristics offering a perfect synergy."
Turkish Airlines operate direct flights between Birmingham and Istanbul, with further connections to over 200 destinations worldwide.