SM
Real Sociedad vs. Real Madrid: 9 hrs 33 mins
Upcoming predictions and previews

Everton

Everton to terminate partnership with sponsor SportPesa

:Headline: Everton to terminate partnership with sponsor SportPesa: ID:389920: from db_amp
The Kenyan gaming brand has been on the club's shirts since 2017.

Everton will cut short their partnership agreement with online betting firm SportPesa.

The Kenyan gaming brand, which has been on the club's shirts since a five-year deal was struck in May 2017, has agreed to the termination of its contract at the end of the season.

A club spokesperson said: "This has been a difficult decision but one that allows us to best deliver on our commercial plan and to grasp the new opportunities now open to us.

"The club would like to thank SportPesa for all of the work that has been done together. Our partnership has seen our first team visit Africa on two occasions, as well as former players and club staff take part in numerous activations in the region.

"This has allowed us to grow our own footprint in Africa and further strengthen our special relationship with the continent."

Everton chief executive Denise Barrett-Baxendale admitted at the club's annual general meeting in January that "in an ideal world" the team would not be sponsored by a gambling company.

The close links between football and the betting industry remain firmly in the spotlight and board officials at the AGM were asked about their close association with SportPesa and how it could comfortably sit alongside the work the club's Everton in the Community scheme did around mental health issues.

Barrett-Baxendale accepted it would be preferable to have a different sponsor going forward.

"I think you raise a good point," she said. "The company that we deal with has responsible gambling and we know our sport is underpinned by gambling.

"In an ideal world moving forward we would look to have a different type of sponsor on the front of our shirts like all football clubs would, but that is a commercial decision that we make as a football club.

"SportPesa have actually been a fantastic partner to Everton Football Club in terms of the funds they have given to support Everton in the Community, but I do agree it is responsible betting.

"We can't stop people taking a choice but certainly don't want to be responsible for driving irresponsible betting."

amp_article__389920 : Database Data restored...  : 
last updated article - 2020-02-17 06:38:42:
html db last update - 2021-03-10 19:27:56 :

ex - 7200 : read : read cache amp html

Click here for more stories about Denise Barrett-Baxendale

Click here for more stories about Everton

Share this article now:
Recommended Next on SM
Premier League Table
TeamPWDLFAGDPTS
1Arsenal34245582265677
2Manchester CityMan City33237380324876
3Liverpool34228475344174
4Aston Villa34206871502166
5Tottenham HotspurSpurs32186865491660
6Manchester UnitedMan Utd33165125150153
7Newcastle UnitedNewcastle331551369541550
8West Ham UnitedWest Ham34139125463-948
9Chelsea32138116157447
10Bournemouth34129134960-1145
11Brighton & Hove AlbionBrighton331111115254-244
12Wolverhampton WanderersWolves34127154654-843
13Fulham34126165054-442
14Crystal Palace34109154456-1239
15Brentford3498175259-735
16Everton34118153648-1233
17Nottingham ForestNott'm Forest3479184260-1826
18Luton TownLuton3467214775-2825
19Burnley3458213769-3223
20Sheffield UnitedSheff Utd3437243392-5916
Scroll for more - Tap for full version


Sports Mole provides in-depth previews and predictions for every match from the biggest leagues and competitions in world football.
AL
Sign up for our FREE daily preview newsletter direct to your inbox!

Loading ...

Failed to load data.



. . . . . . . . . . . . . . .