Ryan Giggs and Gary Neville have joined together to create a chain of football-themed restaurants and hotels.
Giggs, who has become a player-coach for Manchester United, and his former teammate Neville will launch Cafe Football at the Westfield Shopping Centre in Stratford, East London this November.
The pair are also planning to unveil Hotel Football, which will boast a five-a-side pitch on the roof, in Manchester next year.
"We have lived and breathed every element of this for a considerable time and we've been involved in every detail, every step of the way," the Daily Star quotes Giggs as saying. "We've stayed in lots of hotels as footballers and often felt that we could do a better job."
Neville currently splits his work between being an analyst for Sky Sports and coach for the senior England national team.