Eurosport has acquired the rights to broadcast games from the Chinese Super League.
The deal begins immediately, allowing the broadcaster to show games from the final three matchdays of the 2012 season, and runs through to the end of the 2014 season.
The first game to be shown on Eurosport will be Changchun Yatai's trip to Shanghai Shenhua, which features former Chelsea players Didier Drogba and Nicolas Anelka, this Saturday at 12.45pm UK time.
Shenhua's final two games of the season, away to Dalian Aerbin and at home to Qingdao, will follow in the next fortnight.
Eurosport's deal covers broadcast rights for the whole of Europe, plus internet streaming on the Eurosport Player service.