Retired footballer Michael Owen has agreed a three-year deal to become brand ambassador for bookmaker BetVictor.

The 34-year-old, who acts as a football commentator for BT Sport, will provide an online column as well as write tweets from BetVictor's official account.

BetVictor chairman Victor Chandler said: "Michael is a genuine sporting icon, instantly recognisable throughout the world and, as a global brand, we see Michael and BetVictor as the perfect fit and are delighted to welcome him on board."

Owen added: "I am delighted to announce my ambassadorial role with BetVictor. As a genuine sports enthusiast it's very exciting to be involved with such an established and vibrant brand.

"With my sporting experience and knowledge, as well as my social media reach on Twitter and Sina Weibo, I am really looking forward to helping BetVictor develop and expand their brand into new markets around the world."

Owen's first column ahead of the midweek Premier League fixtures will be published on February 10.