Super Bowl viewers in the United States witnessed a naked David Beckham in the new H&M advert for his Bodywear range.
Fans were given the chance to choose between two different endings to the commercial - one that finished in the former footballer wearing his underwear and one without.
After an online vote, the '#uncovered' version was chosen, which resulted in Beckham being locked out of a photoshoot in just his underpants, but when he managed to get back in, his pants got caught on the door and left him naked, according to the Daily Mail.
The advert was made by 'Drive' director Nicholas Winding Refn.