bet365 replaces Britannia as Stoke City's stadium sponsor

Stoke City's ground will be renamed the bet365 Stadium from next season after a six-year deal was agreed with the gambling company.

By Pascal Lemesre, Football League Editor | 21 April 2016

Premier League outfit Stoke City have announced that their ground's name will change from the Britannia Stadium to the bet365 Stadium.

Britannia had held the naming rights for the arena since its 1997 opening, but it will become the bet365 Stadium from the start of next season.

Gambling company bet365 own the club and already provide shirt sponsorship for the Potters. They have agreed an initial six-year contract to sponsor the stadium.

"bet365 are taking over from Britannia and I would like to take this opportunity to thank Britannia and the Co-operative Bank for their tremendous support over the past 19 years," Stoke chief executive Tony Scholes told the club website.

Stoke also announced that they would be filling in the corner between the DPD and Marston's Pedigree Stands, creating an extra 1,800 seats to take the ground's capacity over 30,000 in time for the 2017-18 season.

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2	Leeds United Leeds	45	27	9	9	80	41	39	90
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7	Hull City	45	19	13	13	68	59	9	70
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9	Coventry City Coventry	44	17	13	14	68	55	13	64
10	Preston North End Preston	44	18	9	17	56	61	-5	63
11	Bristol City	45	17	11	17	53	47	6	62
12	Cardiff City Cardiff	45	19	5	21	51	65	-14	62
13	Swansea City Swansea	45	15	12	18	59	64	-5	57
14	Watford	45	13	17	15	60	58	2	56
15	Sunderland	45	16	8	21	52	52	0	56
16	Millwall	45	15	11	19	44	55	-11	56
17	Queens Park Rangers QPR	45	14	11	20	45	57	-12	53
18	Stoke City Stoke	45	14	11	20	45	60	-15	53
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20	Sheffield Wednesday Sheff Weds	45	14	8	23	42	68	-26	50
21	Plymouth Argyle Plymouth	45	12	12	21	58	70	-12	48
22	Birmingham City Birmingham	45	12	11	22	49	65	-16	47
23	Huddersfield Town Huddersfield	45	9	18	18	48	75	-27	45
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