Lord Coe has launched his manifesto for the election for IAAF presidency and has called for changes to be made to the athletics calendar.
The 58-year-old believes that a "harmonised" calendar will benefit the athletes, as well as the marketing companies involved in future competitions.
"Many fans don't know when the athletics season starts, when it ends, why it seems to bounce around from the USA to Europe to Asia and back again," BBC Sport quotes Lord Coe as saying.
"A harmonised calendar is the key to promotion, marketing, the athletes and member federation development and we must address this."
Coe has also vowed to maximise commercial growth and increase resources for anti-doping, while also making changes to the internal structure of the IAAF in order to give athletes more of a say.
