Despite the incessant speculation regarding his future, Vlahovic is allegedly ready to wait until the summer before moving to a bigger club.
That has left Arsenal, who are allegedly prepared to meet Fiorentina's valuation in January, with more competition for the Serbia international's signature.
Nevertheless, according to La Gazzetta dello Sport, Juventus are also ready to try their luck this month by offering an attacking player in part-exchange.
The report claims that the Serie A giants are willing to shell out €35m (£29.25m) plus out-of-favour winger Dejan Kulusevski.
Realistically, Fiorentina will likely reject that proposal, aware that they will still be able to recoup in excess of £50m for Vlahovic at the end of the season.